Prof. Jimmy Balud Fong, PhD

Dean, College of Arts and Communication
Professor of Mass Communication
Google Scholar | Email: jbfong@up.edu.ph

EDUCATION
Doctor of Philosophy in Philippine Studies (Sociology, Communication, Translation), University of the Philippines Diliman, Philippines
Master of Arts in Communication (Journalism), University of the Philippines Diliman, Philippines
Bachelor of Arts in Mass Communication, University of the Philippines College Baguio (cum laude)

PUBLICATIONS

Books and Book Chapters

  • Fong, J.B. Ibaloy. In Cultural Center of the Philippines Encyclopedia of Philippine Art, Second Edition (pp. 482-499). Manila: Cultural Center of the Philippines.
  • Fong, J.B. (Ed.). (2019). Proceedings of the Indigenous Peoples Education Conference. Baguio: University of the Philippines Baguio/Commission on Higher Education.
  • Fong, J.B. (2019). Philippine Indigenous Languages in Higher Education” in J.B. Fong (Ed.), Proceedings of the Indigenous Peoples Education Conference (pp. 53-57). Baguio: University of the Philippines Baguio/Commission on Higher Education.
  • Fong, J.B. (Ed.) (2017). Chiva: A Reader on Ibaloy History and Culture. Baguio: Cordillera Studies Center.
  • Fong, J.B. (2014). Media Production Literacy as a Form of Intercultural Communication Competence. In X. Dai and G-M. Chen (Eds.), Intercultural Communicaon Competence: Conceptualization and its Development in Cultural Contexts and Interactions (pp. 275-292). Newcastle upon Tyne: Cambridge Scholars Publishing.
  • Fong, J.B. (2013). Mga Ambag na Wikang Ibaloy. In M.M. Coroza (Ed.), AMBAGAN 2013: Mga Salita Mula sa Iba’t Ibang Wika sa Filipinas (pp. 1-10).  Quezon City: The University of the Philippines Press.
  • Fong, J.B. (2016). Localizing Discourse on DRRM through Translation. In A.Flor and C.F. Sta.Maria-Abalos (Eds.), Resilience and Sustainability: Fourteen Narratives. Baguio: Cordillera Studies Center.
  • Fong, J.B. (2001). Change and Identity in Ibaloi Pop Songs. In Towards Understanding Peoples of the Cordillera, Volume 1 (pp. 211-225). Baguio City: Cordillera Studies Center.

Journal Articles

  • Fong, J.B. (2017). Ibaloys ‘Reclaiming’ Baguio: The Role of Intellectuals. Plaridel: Journal of Philippine Media and Culture 14(2),  49-73.
  • Fong, J.B. (2016). Ang Filipino sa K-12 (Pagtuloy mula sa Mother Tongue). PANDIWA: Lathalaan Para sa Wika at Kultura 4(1), pp. 93-99.
  • Fong, J.B. (2014). Karanasan ng mga Katutubo sa Wika at Kapayapaan. PANDIWA: Lathalaan Para sa Wika at Kultura 2(1).
  • Fong, J.B. (2007). Batawa: Constructing Identity Through Country Music in the Philippine Cordillera. INTER: A European Cultural Studies Conference Online Journal.
  • Fong, J.B. (2006). Pop Culture Production in the Philippine Cordillera. Plaridel: A Journal of Philippine Communication, Media, and Society.

 

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