The College of Arts and Communication as a creative hub of transformative education molding responsible citizens in a sustainable society.
Its mission is to instill ethics and accountability, critical and creative skills, and strong cultural roots and purpose among future Filipino communicators, language and literature scholars, and artists.
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CAC UP Baguio
On March 29, 2025, a diverse group of creative professionalsโincluding artists, illustrators, freelancers, and animatorsโcame together for the workshop "๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐ โ ๐๐ก๐ ๐๐๐๐๐๐ญ๐ฌ ๐จ๐ ๐๐ซ๐ญ๐ข๐๐ข๐๐ข๐๐ฅ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ซ๐ญ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ", in partnership with UP-Baguio College of Arts and Communication.
The event delved into the evolving role of AI in the creative field, sparking insightful discussions on how assistive AI tools are shaping artistic workflows. Through shared experiences and hands-on exploration, participants discovered new ways to blend technology with artistic expression.
A huge thank you to everyone who joined us for this enriching and thought-provoking experience! Together, we explored the delicate balance between creativity and artificial intelligence, proving that art and innovation can go hand in hand.
#CreativityUnleashed #WeLoveBaguio
CAC UP Baguio
[CAC Student Output] ARTIFICIAL INTELLIGENCE IN THE ART INDUSTRY | Exploring the Intersection of AI and Art: 
A Deep Dive into the Future of Creativity and Responsibility.
On March 29, 2025, the FA 191 Art Seminar II class hosted an insightful event titled "Working with Artificial Artist: Artificial Intelligence in the Art Industry" at the SIGLAT Baguio Youth Innovation Hub in the Convention Center. The event brought together a diverse group of illustrators, artists, engineers, and tech enthusiasts to discuss the growing impact of artificial intelligence (AI) in the art world, exploring both its potential and the challenges it poses.
The event featured a panel of speakers, including accomplished illustrators, Fine Arts instructors and artists such as Danielle Florendo and Reynaldo Senin, who shared their personal experiences with AI in their industries and their encounters with this. They were joined by Engr. Frederick Gabriel Richard Exibia and senior marketing & graphic designer Bryan Sombilon, who discussed the technical aspects of AI, how it works, and its evolving role in the art industry.
The discussions covered various aspects of AIโs influence on art, from the expansion of creative possibilities to the ethical dilemmas it introduces. While AI has revolutionized art creation, enabling artists to push boundaries and create in new, innovative ways, the panelists also explored concerns regarding authenticity and the potential devaluation of traditional artistry. They discussed how AI can assist in simplifying repetitive tasks and making art more accessible but also raised questions about the implications for human artists in a world where AI tools can replicate styles and generate artwork autonomously.
A major highlight of the event was an interactive workshop led by Engr. Adrian Leung, which focused on the use of AI in generating images and digital painting. The participants had the opportunity to experiment with AI-powered tools, gaining hands-on experience in creating digital art with the assistance of advanced AI technologies. This session not only provided valuable insight into the capabilities of AI but also sparked lively discussions about the evolving relationship between human creativity and machine-generated art.
The event culminated in an open discussion where attendees shared their views on AIโs role in the art world. Many participants expressed excitement about the democratizing potential of AI, allowing people without formal artistic training to engage in the creative process. However, others raised concerns about the potential consequences of AIโs widespread use, particularly in terms of its impact on the livelihoods of traditional artists.
In conclusion, "Working with Artificial Artist: Artificial Intelligence in the Art Industry" was a successful event that facilitated a rich exchange of ideas about the future of art in the age of artificial intelligence. Through dynamic discussions and hands-on workshops, attendees gained a deeper understanding of AIโs influence on the art world and the collaborative possibilities between technology and human creativity.
Watch the highlights from our event as experts discuss the evolving role of AI in art and the complex questions it brings to the forefront 
.
(Caption by Ms. Angelica Mae Olli)
[This is a student output from the FA 191 Art Seminar II class facilitated by Mr. Reynaldo Senin Jr.]
University of the Philippines Baguio
UPB USC CAC Committee
๐ฆ๐๐๐๐๐ง - Baguio Youth Innovation Hub
CAC UP Baguio
Dulaang UP Baguio, the performance arm of UP Baguio, and one of the extension programs of CAC, performed "Lila" at UPB Kasarian's event โ#SerbisyoParaKayJuana: Introducing the 4Rs in the Management of Abuse Casesโ
CAC UP Baguio
Ms. Danielle Florendo, a Fine Arts lecturer at the UP Baguio Fine Arts program, is featured on Rappler! Florendo talked about the process and importance of retelling folklore. Collaborating with communities and preserving cultural heritage through art, literature and media are key components of our degree programs in CAC! #TatakCAC #ProudToBeCAC
CAC UP Baguio
Preserving Indigenous Narratives and Danielle Florendo's Journey with 'The Legend of Utah Cave The second installment of the CAC Talastasan Lecture Series on March 27, 2025 featured Danielle V. Florendo, a UP Baguio alumna and accomplished writer-illustrator. She shared her inspiring journey in creating "Kaub-ofuden Shin Lijang Utah" ("The Legend of Utah Cave"), a collaborative storytelling project developed alongside the indigenous community of Balbalan, Kalinga. She also highlighted the importance of cultural preservation through creative partnerships with indigenous communities. #sustainabledevelopmentgoals #SDG4 #UPBaguio
CAC UP Baguio
๐๐๐๐๐ข๐ง๐ ๐ญ๐ก๐ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ซ๐ญ๐ข๐ฌ๐ญ๐ฌ Handog ng Pambansang Komisyon para sa Kultura at mga Sining (NCCA), kasama ang Komisyon sa Wikang Filipino (KWF), at ang Pambansang Lupon sa Pagpapaunlad ng Aklat (National Book Development Board), katuwang ang Unibersidad ng Pilipinas Baguio, sa pamamagitan ng Kolehiyo ng Sining at Komunikasyon at Committee on Culture and the Arts, sa pagdiriwang ng ๐๐ฎ๐ฐ๐๐ง ๐ง๐ ๐๐๐ง๐ข๐ญ๐ข๐ค๐๐ง ๐๐๐๐ na may temang "๐๐ข๐ค๐๐ ๐๐๐ง๐ข๐ญ๐ข๐ค๐๐ง: ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ ๐๐ญ ๐๐๐ง๐ข๐ญ๐ข๐ค๐๐ง ๐ง๐ ๐๐๐ฎ๐ง๐ฅ๐๐ซ๐๐ง" Abril 22, 2025, 09:00 ng umaga hanggang 12:00 ng tanghali, sa Teatro Amianan, UP Baguio Bukas sa publiko at walang bayad ang pagdalo! University of the Philippines Baguio UPB USC CAC Committee UPB Committee on Culture and the Arts --- The University of the Philippines Baguio supports the UN Sustainable Development Goals: SDG 4: Quality Education
CAC UP Baguio
The Department of Language, Literature and the Arts announces the application guidelines for the Master of Arts in Language and Literature Program for the 1st Semester, A.Y. 2025-2026. The start of the application will be on May 1, 2025. The deadline of application is on July 15, 2025. The application exam will be on July 16-17, 2025. The interview will be on July 23, 2025. The application forms can be downloaded here: gpo.upb.edu.ph/forms-fees For inquiries, you can contact the following emails: mall.upbaguio@up.edu.ph gpo.upbaguio@up.edu.ph University of the Philippines Baguio University of the Philippines Baguio Graduate Program Office
CAC UP Baguio
The College of Arts and Communication invites members of the UP Baguio Community to the Marshall McLuhan Forum Series on Responsible Media on March 28, Friday, 10am-12nn, at the Teatro Amianan. This installment of the Marshall McLuhan Forum is cohosted by the Department of Communication with the Embassy of Canada. It features incumbent McLuhan Fellow Jodesz Gavilan, an investigative journalist and lead editorial researcher of Rappler. She has been a journalist for more than ten years and currently covers human rights and impunity beats, producing in-depth and investigative reports, particularly on the quest for justice of victims of former president Rodrigo Duterteโs "war on drugs." As part of the McLuhan Fellowship, she will deliver a series of lectures across the Philippines on the topic โData and journalism: utilizing open source and online research for human rights and investigative journalism.โ The University of the Philippines Baguio supports the following UN Sustainable Development Goals: SDG 4: Quality Education SDG 16: Peace, Justice, and Strong Institutions @followers
CAC UP Baguio
NGAYON NA!
Marso 24, 2:00 PM
UPB Teatro Amianan
https://up-edu.zoom.us/j/96726398010...
Samahan kami sa pangwakas na programa ng pagdiriwang ng Buwan ng Kababaihan 2025! 
"#SerbisyoParaKayJuana: Introducing the 4Rs in the Management of Abuse Cases"
Pangungunahan ng mga panelista mula sa Baguio General Hospital and Medical Center Women and Children Protection Unit (WCPU).
Huwag palampasin ang espesyal na pagtatanghal mula sa Dulaang UP Baguio!
Maging bahagi ng makabuluhang talakayan at pagsasama-sama para sa karapatan at kapakanan ng kababaihan. 
#UPBforWomen #NationalWomensMonth2025 #UPBKasarian
University of the Philippines Baguio
UP Baguio Public Affairs
UP Center for Women's and Gender Studies
UP Baguio University Student Council
CAC UP Baguio
NGAYON NA!
Marso 24, 2:00 PM
UPB Teatro Amianan
https://up-edu.zoom.us/j/96726398010...
Samahan kami sa pangwakas na programa ng pagdiriwang ng Buwan ng Kababaihan 2025!
"#SerbisyoParaKayJuana: Introducing the 4Rs in the Management of Abuse Cases"
Pangungunahan ng mga panelista mula sa Baguio General Hospital and Medical Center Women and Children Protection Unit (WCPU).
Huwag palampasin ang espesyal na pagtatanghal mula sa Dulaang UP Baguio!
Maging bahagi ng makabuluhang talakayan at pagsasama-sama para sa karapatan at kapakanan ng kababaihan.
#UPBforWomen #NationalWomensMonth2025 #UPBKasarian
University of the Philippines Baguio
UP Baguio Public Affairs
UP Center for Women's and Gender Studies
UP Baguio University Student Council
CAC UP Baguio
This March 29, 2025 at 8:30 AM to 4:00 PM, artists and enthusiasts alike will explore the world of Artificial Intelligence in the Art Industry 
. Listen to different artists 
as they share their experiences with A.I and its uses from school to animation. You can also experience first hand on how to use Artificial intelligence in art with the use of VR 
!
See you at the Baguio Convention and Cultural Center, Basement! 
Materials and food will be provided.
https://forms.gle/yyt2LxqtrpQnTqgq5
This is a student project of FA 191, Art Seminar II Class of Sir Reynaldo โJunโ Senin Jr.
*CAC Information Officer's note: This is not an event that encourages the use of generative AI for art, rather an event that explores the role of AI in art, featuring the experiences of artists regarding the use of assistive AI.
---
The University of the Philippines Baguio supports the UN Sustainable Development Goals
SDG 4: Quality Education
SDG 9: Industry, Innovation, and Infrastructure
SDG 17: Partnership for the Goals
CAC UP Baguio
This March 29, 2025 at 8:30 AM to 4:00 PM, artists and enthusiasts alike will explore the world of Artificial Intelligence in the Art Industry . Listen to different artists as they share their experiences with A.I and its uses from school to animation. You can also experience first hand on how to use Artificial intelligence in art with the use of VR !
See you at the Baguio Convention and Cultural Center, Basement!
Materials and food will be provided.
https://forms.gle/yyt2LxqtrpQnTqgq5
This is a student project of FA 191, Art Seminar II Class of Sir Reynaldo โJunโ Senin Jr.
*CAC Information Officer's note: This is not an event that encourages the use of generative AI for art, rather an event that explores the role of AI in art, featuring the experiences of artists regarding the use of assistive AI.
---
The University of the Philippines Baguio supports the UN Sustainable Development Goals
SDG 4: Quality Education
SDG 9: Industry, Innovation, and Infrastructure
SDG 17: Partnership for the Goals
UP Baguio Public Affairs
UPB USC CAC Committee
CAC UP Baguio
As part of our women's month celebration, we are delighted to invite everyone to the next installment of the CAC Talastasan Lecture Series! Join us as Danielle V. Florendo, a UP Baguio Fine Arts lecturer and writer-illustrator, shares her journey in creating Kaub-ofuden Shin Lijang Utah (The Legend of Utah Cave), a story retold with the indigenous community of Balbalan, Kalinga. The lecture will be held on Thursday, March 27, 2025, at 1:30 PM at the College of Social Sciences Audio-Visual Room. This event is free and open to the public. See you there! --- The University of the Philippines Baguio supports the UN Sustainable Development Goals SDG 4: Quality Education SDG 11: Sustainable Cities and Communities SDG 15: Life on Land UP Baguio Public Affairs UPB USC CAC Committee
CAC UP Baguio
The Department of Language, Literature and the Arts announces the thesis defense of Arwine Matias on March 31, 2025 at 5:00M via Zoom. For more information, please contact the MALL Program Coordinator at mall.upbaguio@up.edu.ph University of the Philippines Baguio Graduate Program Office
CAC UP Baguio
The College of Arts and Communication invites members of the UP Baguio Community to the Marshall McLuhan Forum Series on Responsible Media on March 28, Friday, 10am-12nn, at the Teatro Amianan. This installment of the Marshall McLuhan Forum is cohosted by the Department of Communication with the Embassy of Canada. It features incumbent McLuhan Fellow Jodesz Gavilan, an investigative journalist and lead editorial researcher of Rappler. She has been a journalist for more than ten years and currently covers human rights and impunity beats, producing in-depth and investigative reports, particularly on the quest for justice of victims of former president Rodrigo Duterteโs "war on drugs." As part of the McLuhan Fellowship, she will deliver a series of lectures across the Philippines on the topic โData and journalism: utilizing open source and online research for human rights and investigative journalism.โ @followers UPB USC CAC Committee University of the Philippines Baguio
CAC UP Baguio
Announcement from the UPB Fine Arts Program: APPLICATIONS NOW OPEN The Japan Foundation Fellowship for Arts and Culture in Asia (Visual Arts) As a part of the "Partnership to Co-create a Future with the Next Generation: WA Project 2.0", this program grants fellowship with the aim of developing human resources in the field of visual art to those who cultivate and nurture transnational collaborating/co-creating projects in Japan, ASEAN countries, and Timor-Leste. Application Deadline: 31 May 2025 12:00NN More information here: https://asiawa.jpf.go.jp/en/culture/events/new-open-call-for-fellow-asia/
CAC UP Baguio
Your voice, our stage! Calling all UP Baguio creatives! Do you want to witness your writing come alive in our campus spaces? Dulaang UP Baguio (DUPB) is looking for unpublished poems, short stories, and drama scripts from UP Baguio faculty, students, REPS, and admin staff for our future performances! We are eager to feature pieces on themes like environment, sustainability, food security, materials, body, land, and space. Works may be in Filipino, English, Ilocano, and other languages in Northern Luzon (Ilocano works and works in other languages in Northern Luzon must have accompanying Filipino/English translations). Selected works will be featured for our upcoming Theater Fest on the last week of April/first week of May. These works will also undergo a script development process with the creative team of DUPB. You will also be notified once your work will be performed by DUPB. Submissions may be sent to our online form in .doc or .pdf. Please use your UP mail to answer the form. Deadline for submissions for the Theater Fest will be on March 21. For more information about the submission of works, you may contact the DUPB page at https://www.facebook.com/share/1AUe5VSEaa/ or Mr. Markneel Balgos (DUPB faculty head) at mibalgos@up.edu.ph. Announcements for auditions will be made soon! Stay tuned for more updates! https://forms.gle/xcKghWxTk4SMR2QP6 https://forms.gle/xcKghWxTk4SMR2QP6 https://forms.gle/xcKghWxTk4SMR2QP6 @followers
CAC UP Baguio
The Department of Language, Literature and the Arts announces the thesis proposal defense of Gregorio F. Delos Angeles, Jr. on March 24, 2025 at 10:30 AM via Zoom. For more information, please contact the MALL Program Coordinator at mall.upbaguio@up.edu.ph University of the Philippines Baguio Graduate Program Office
CAC UP Baguio
The Department of Language, Literature and the Arts announces the thesis defense of Jasmin Bayquen on March 31, 2025 at 8:30 AM at CAC 203, College of Arts and Communication, University of the Philippines Baguio. For more information, please contact the MALL Program Coordinator at mall.upbaguio@up.edu.ph University of the Philippines Baguio Graduate Program Office
CAC UP Baguio
Join us for the next Pan-Adivay Session as we explore practical ways to integrate sustainable energy solutions into your workspace! 
Date: March 10, 2025
Time: 9 AM - 12 NN
Location: SILBI Center | Online: UPB SILBI Facebook Page
Session Highlights: Lecture + Hands-on Workshop
CAC UP Baguio
๐๐ ๐๐๐๐๐๐ | The University of the Philippines Baguio (UPB) College of Arts and Communication (CAC) faculty, led by their CAC College Dean Dr. Io Mones Jularbal, paid a courtesy visit to MPSU President Dr. Edgar G. Cue at the Office of the President today, March 7. The team will be spearheading an activity titled โArts, Media, and Communication Workshopโ for Mountain Province General Comprehensive High School (MPGCHS) students, which is slated for today, March 7, until Sunday, March 9,2025.# UP Baguio Public Affairs University of the Philippines Baguio
CAC UP Baguio
The Office of Admissions started accepting applications for #UPCAT2026 last March 3 and applicants have until March 31 to accomplish the requirements. Aspiring Iskolar ng Bayan are advised to take note of the important dates and requirements below. For more information about the degree programs offered by the UP Baguio College of Arts and Communication, you may visit our website at https://cac.upb.edu.ph/
CAC UP Baguio
Day 1 of Behind the Canvas: The Art of Managing Art (March 5, 2025) was a masterpiece! We explored the essential foundations of art management, from copyright and management to finance and marketing. Thank you to our incredible speaker, Atty. Paulo M. Bautista and Asst. Prof. Sheena DC. Doria - De Vera, and to all attendees for painting a clearer picture of what goes on behind the canvas. 
Now, letโs talk careers! 
Join us for Day 2 tomorrow, March 7, 2025, from 1:30 - 4:00 PM at Darnay Demetillo Art Space (DDAS) as we explore different paths in the art world. See you there!
UPB USC CAC Committee
UP Baguio Public Affairs
CAC UP Baguio
Sa pagbubukas ng Buwan ng Kababaihan, panoorin ang isang live forum ng UP Baguio Kasarian Gender Studies Program! 2025 Women's Month Opening Forum "Bawat Sektor ng Kababaihan, Iaangat!" March 3, 9:00 AM | Teatro Amianan
CAC UP Baguio
UPCAT 2026 applications for incoming new first-year students for AY 2026-2027 will officially open today, 03 March 2025 at 1 PM. The UP Baguio College of Arts and Communication admits its students through the UPCAT. For more information about our undergraduate degree programs, please check the CAC website at https://cac.upb.edu.ph/ The application portal link will be posted once it is live. Follow the UPCAT - UP System Facebook page for more details. #UPCAT2026 #UPOfficeofAdmissions