The College of Arts and Communication as a creative hub of transformative education molding responsible citizens in a sustainable society.
Its mission is to instill ethics and accountability, critical and creative skills, and strong cultural roots and purpose among future Filipino communicators, language and literature scholars, and artists.
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CAC UP Baguio
Meet the faculty members of the UP Baguio College of Arts and Communication for the Academic Year 2025-2026! For more information about our faculty, head over to https://cac.upb.edu.ph/faculty UPB USC CAC Committee UP Baguio Public Affairs University of the Philippines Baguio
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Scholarship opportunity!
CAC UP Baguio
Pormal na binuksan ng All UP Academic Employees' Union-Baguio Chapter ang pagdiriwang ng Buwan ng Akademikong Unyon kasama ang kaguruan at REPS ng Unibersidad ng Pilipinas Baguio ngayong 12:00 ng tanghali, 07 Oktubre 2025 sa Iskolar ng Bayan Lobby. Inilunsad ang Acad Union Month na may temang, "Patuloy na Labanan: Pasismo, Kurapsyon, at Kawalang Pananagutan! Isulong ang Karapatan at Kapakanan sa Pamantasan at Bayan!"
CAC UP Baguio
In a world full of complex problems and strife, design takes center stage as designers assume a new role where they begin to design to address real-life issues. This kind of design is no more ubiquitous and pronounced than in the works of Good Design Award Philippines awardees where their designs are fueled with malasakit, the Filipino virtue of compassion and good will to others. In this session, we will get to hear from present winners of the Good Design Award Philippines and learn a thing or two on how to design with malasakit. Speakers Robby Sylianteng โ First United Building โ Malasakit Awardee (gran prix) Adrian De Guzman โ Right to Care Card Donโt miss this chance! This event is open to the public and free of charge. Oct 14, 10am - 12nn Up Baguio, Teatro Amianan Special thanks to UP Baguio, College of Arts and Communication for hosting! #designweekph #designweekphilippines #designweekbaguio UPB USC CAC Committee
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Join us as we celebrate Design Week Baguio Creative talk: Designing with Malasakit Guest speakers: Robert and Lorraine Sylianteng of First United Building and Adrian de Guzman of Right to Care Card October 14 | 10am-12nn at Teatro Amianan, UP Baguio Film showing: Design & Thinking (A documentary on Design Thinking) October 16 | 10m-12 nn at Teatro Amianan, UP Baguio UPB USC CAC Committee @followers
CAC UP Baguio
The Journalism 195: Special Topics in Journalism class is inviting you all to join the online seminar, "Trauma-Informed Research: Lessons from Working with Migrant Filipino Women Survivors of Modern Slavery," with Dr. Liezel Longboan, a research fellow from the University of Nottingham and a former faculty member of the Department of Communication, along with domestic workers' and women's rights advocates Analisa Caunceran and Phoebe Dimacali. ๐ Monday, Oct 6, 2025 | ๐ 2:30 PM This online seminar will examine the experiences of Filipino domestic workers who have survived modern slavery in the UK. Over 10,000 Filipino domestic workers arrive in the UK yearly and many of them face abuse and exploitation. Based on the presenters' ongoing research project, they will discuss trauma-informed research and how to work with marginalized groups. Pre-register here:โฉ https://forms.gle/ukD1ErE1qWPvGkiG9 Note: This is free and open to all, including those who are not from UP Baguio.
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๐จ๏ธโ ๏ธ Sa Mata ng Bagyo: 53rd Martial Law Commemoration Exhibit Samahan ang UP Artistsโ Cirlce sa paggunita at pag-alala sa Batas Militar. ๐๏ธ Silipin at tuklasin ang ambag ng sining, kabataan, at buong sangkaestudyantehan sa kasaysayan ng Sigwa ng Unang Kwarto. Bahaain at pag-alabin natin ang pusong handang lumaban sa diktadura tungo sa tunay na pagbabago ng lipunan! Inihahandog ng Committee on Culture and the Arts, College of Arts and Communication, at ng UPB Fine Arts Program. โ๏ธโ๏ธ๐ช๏ธ Kitakits sa Darnay Demetillio Art Space sa darating na September 30, 2025 para sa opening ng exhibit! Sabay sabay nating silipin ang mata ng bagyo! #SaMatangBagyo #SaantoManen #NeverForget #neveragaintomartiallaw NeverAgainToMartialLaw #ML@53
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Hit it DJ! ๐ซต๐ป๐บ๐ป ๐ถ Chuva, chu-chu?๐ถ๐ฟ Sobrang latina is out, sobrang Jolina is in! ๐ซ๐ญ We are inviting the freshest among the freshies, our very own CAC freshmen, at the CAC Freshmen Orientation on October 6, 2025, at Teatro Amianan. Ready to know more about the college of all artistas in UPB? Well you better get your best Y2K fits prepped and join us bring the hippest and funkiest energy with โY2K: Yes to Kolehiyo!โ ๐ฟ See you with your celebrity covered notebooks, colorful hairstyles, and best Y2K couture! ๐๐ปโโ๏ธ๐ UPB USC CAC Committee
CAC UP Baguio
๐ณ๐๐๐๐๐ ๐๐๐ ๐ฎ๐๐๐๐ ๐๐ ๐ป๐๐๐๐๐๐๐๐๐๐ ๐ฃ๏ธ๐ Join the ๐ด๐๐(โ)๐๐๐๐ ๐๐ก๐ข๐๐ฆ ๐บ๐๐๐ข๐ in celebrating ๐ผ๐๐ก๐๐๐๐๐ก๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐ก๐๐๐ ๐ท๐๐ฆ through a thought-provoking panel conversation on translation and Northern Luzon: ๐ฟ๐๐๐๐ธ๐ ๐ด๐๐ท ๐บ๐ด๐ผ๐๐ ๐ผ๐ ๐๐ ๐ด๐๐๐ฟ๐ด๐๐ผ๐๐ โ๏ธ ๐ September 30, 2025 ๐ 9:00 AM โ 12:00 NN ๐ UP Baguio CSS Audio-Visual Room Let us explore the process of translation, the losses as well as the gains through such process, and how it shaped (and is continuously shaping) Northern Luzon through engaging talks: ๐น ๐๐ก๐ ๐๐ฎ๐ค๐๐ง๐๐ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง, ๐จ๐ซ ๐ญ๐ก๐ ๐๐จ๐ฅ๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ญ๐ข๐ฏ๐ ๐ข๐ง "๐ป๐๐๐๐๐๐๐๐๐๐" ๐๐จ๐ฅ๐จ๐ง๐ข๐๐ฅ๐ข๐ฌ๐ฆ ๐ข๐ง ๐ฅ๐ฅ๐จ๐๐จ๐ฌ ๐๐ฎ๐ซ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐๐ซ๐ฅ๐ฒ ๐๐๐ญ๐ก ๐๐๐ง๐ญ๐ฎ๐ซ๐ฒ ๐๐ฆ ๐ด๐๐ฃ๐๐ ๐ฝโ๐๐ ๐. ๐ด๐๐๐๐ ๐น ๐ช๐๐๐๐๐๐๐๐๐ ๐๐ ๐ฎ๐๐๐๐๐ฬ: ๐๐ฐ๐ง๐ข๐ง๐ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐ซ๐๐ง๐ฌ๐ฅ๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐ข๐๐๐ง๐ญ๐ ๐๐๐ฉ๐จ๐ฆ๐ฎ๐๐๐ง๐จ'๐ฌ ๐๐ข๐ฌ๐ญ๐จ๐ซ๐ข๐ ๐๐๐ ๐๐๐ ๐๐ฒ๐๐ง ๐๐ฆ ๐ด๐๐๐๐ข๐ ๐๐๐๐๐ฆ ๐น. ๐ ๐ข๐๐๐ ๐น "๐บ๐๐ ๐ฌ๐๐๐, '๐๐๐๐๐๐๐๐ ๐ ๐ป๐๐": ๐ ๐๐ซ๐๐ฅ๐ข๐ฆ๐ข๐ง๐๐ซ๐ฒ ๐๐จ๐๐ข๐๐ฅ ๐๐ข๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ ๐๐ข๐๐ฅ๐ ๐๐ซ๐๐ง๐ฌ๐ฅ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ข๐ญ๐ข๐๐ญ๐ข๐ฏ๐๐ฌ ๐ข๐ง ๐๐จ๐ฎ๐ญ๐ก๐๐ซ๐ง ๐๐จ๐ซ๐๐ข๐ฅ๐ฅ๐๐ซ๐ ๐๐ฆ ๐ฝ๐๐ฬ๐ ๐๐๐๐๐ ๐ท. ๐ ๐๐๐๐๐๐๐๐ ๐น ๐๐ฅ๐จ๐ค๐๐ง๐จ ๐๐ซ๐๐ง๐ฌ๐ฅ๐๐ญ๐ข๐จ๐ง ๐๐จ๐๐๐ฅ๐ฌ ๐๐ฆ ๐ฝ๐ข๐๐๐๐ฆ ๐ฟ. ๐ฟ๐๐ง๐๐๐ Everyone is invited to participate in this discussion and contribute not only to the translation of words but to the translation of ideas!
CAC UP Baguio
The CAC community mourns the passing of one of its students, Vince Philip Busano. Mr. Busano was a student in the BA Language and Literature program. Relatives, friends, and colleagues who wish to celebrate his life and bid their last goodbyes are welcome to visit him and the family at Boy Santiago Memorial Homes, San Mateo, Rizal on September 28-30, 2025. UPB USC CAC Committee
CAC UP Baguio
The UP Baguio College of Arts and Communication would like to thank Ms. Zenas L. Chapap-Dulatre and Asst. Prof. Joseph Andrew A. Carvajal for their service as department chairpersons for the Department of Communication and Department of Language, Literature and the Arts, and as part of the 2024-2025 College Executive Board. Ms. Chapap-Dulatre chaired the Department of Communication in AY 2024-2025. Despite her short stint as chairperson, Ms. Chapap-Dulatre significantly contributed to the department's preparation for the ASEAN University Network Quality Assurance (AUN-QA) assessment for the BA Communication program. Asst. Prof. Carvajal chaired the Department of Language, Literature and the Arts from 2021 until this year. He oversaw various changes in the department, as well as led in several department initiatives, including the preparation for the AUN-QA assessment for the BA Language and Literature and Bachelor of Fine Arts programs. Thank you for your service to the college! UPB USC CAC Committee UP Baguio Public Affairs
CAC UP Baguio
ICYMI: The UP Baguio College of Arts and Communication is pleased to present the new department chairpersons of the Department of Communication and Department of Language, Literature and the Arts! Asst. Prof. Christian Ezekiel M. Fajardo is the new chairperson of the Department of Communication, while Asst. Prof. Felicisimo G. Galletes, Jr. is the new chairperson of the Department of Language, Literature and the Arts. Both started their service as department chairpersons in September this year. UPB USC CAC Committee UP Baguio Public Affairs
CAC UP Baguio
Meet the fellows for the UP Baguio Cordillera Creative Writing Workshop 2025! The fellows will undergo an intensive writing workshop on October 1-5 at Sagada, Mountain Province. For more information about the workshop, visit their page here: https://www.facebook.com/share/16xEuY6jaH/ UP Baguio Public Affairs
CAC UP Baguio
๐๐๐ ๐ฅ๐๐๐ญ๐ฎ๐ซ๐ ๐ฌ๐๐ซ๐ข๐๐ฌ ๐ญ๐๐๐ค๐ฅ๐๐ฌ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฅ๐ข๐ฌ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ ๐ The Cordillera Studies Center (CSC) continued its research lecture series with a presentation by Asst. Prof. Leia Fidelis Gisela F. Castro-Margate and Jethro Bryan Andrada on "Platform Configuration and Emerging Community Journalism Practices in the Cordillera.โ The lecture was held on September 24, 2025, at the CSS-AVR. The discussion comes after the Baguio Midland Courier ceased operations in 2023. The Courier was the longest-running community newspaper in the country. In 2023, it ended a 77-year journalism legacy. Widely regarded as an icon of Baguio City, its shutdown was seen as a major setback for local journalism. The lecture addressed the questions: how are the remaining community media in Baguio faring? And how do they continue to survive today? Asst. Prof. Castro-Margate and Andrada examined how newsrooms navigate social media platforms and adopt new strategies for survival, using platform configuration. They further raised the possibility of creating a sustainable model for community journalism in the Cordillera amid the continuing transition to digital media. Text by Gwenn T. Estravila/UPB-OPA Photos by Justin R. Pincaro and Gwenn T. Estravila/UPB-OPA #SustainableDevelopmentGoals #SDG3 #SDG4 #SDG15 #UPBaguio
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Speak truth to power. "Influence Operations in the 2025 Midterm Elections," a lecture-discussion on disinformation, political campaigns, and the 2025 Midterm Elections engaged more than 100 students and faculty members at Teatro Amianan on Thursday, September 25, 2025. Sigla Research Center's Head of Public Engagement, Ferdinand Sanchez II discussed Common Ground and Sigla's relevant findings in their upcoming research report on how disinformation in our online platforms are embedded within political campaign strategies and how it shapes electoral outcomes. He discussed the mechanisms of influence operations in the 2025 Midterm elections as sustained in the persistence of curated personalities among public figures through embedded practices in various online platforms. He also highlighted how disinformation can be combatted beyond traditional fact-checking by reinforcing community engagement among local institutions and civil society organizations (CSO). Sigla Research Center's Managing Director, Rossine Fallorina also joined the discussion by sharing insights with the students and faculty members. Text and photos by the College of Arts and Communication Photos courtesy of Mr. Rahndal Rico and UPB On Mic. #SustainableDevelopmentGoals #SDG4 #SDG17 #UPBaguio
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The UP Baguio College of Arts and Communication community wishes Professor Jimmy Balud Fong, Ph.D. a very happy birthday and a joyful retirement! Professor Fong was the Dean of the College of Arts and Communication from 2018 to 2024. He was also the Commissioner representing the Northern Philippine Cultural Communities of Komisyon sa Wikang Filipino from 2011 to 2016, Chairperson of the Department of Communication from 2012 to 2015, and had a short stint as Director of the Office of Public Affairs of the University of the Philippines Baguio in 2006. With a dedicated passion for Mass Communication, Indigenous languages and cultures, and Filipino studies, he has inspired countless students and faculty, and enriched academic life with his profound scholarship and leadership. His legacy in Communication and Indigenous Studies will continue to resonate warmly within the University and beyond. Wishing him a fulfilling and joyful retirement as he embarks on his next chapter! Maligayang kaarawan, at maraming salamat sa inyong serbisyo sa bayan, Sir Jimmy! (The video was produced as part of CAC's tribute to Prof. Jimmy Fong in Mansoyosoy 2024. The video was edited by Mr. Jethro Andrada and Ms. Fiona Maria Advincula.) UP Baguio Public Affairs @followers
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๐๐๐ฅ๐ข๐ค๐ฌ๐ข๐ค ๐๐จ๐ซ๐๐ข๐ฅ๐ฒ๐๐ซ๐ ๐ฅ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ฌ ๐๐จ๐ฅ๐จ๐ง๐ข๐๐ฅ ๐๐ข๐ฌ๐๐จ๐ฎ๐ซ๐ฌ๐๐ฌ ๐จ๐ง ๐ก๐๐๐๐ก๐ฎ๐ง๐ญ๐ข๐ง๐ The Cordillera Studies Center hosted another round of the Saliksik Kordilyera Lecture Series with the dean of the College of Arts and Sciences Dr. Io M. Jularbal delivering a lecture entitled โHeadhunting in the Age of Benevolent Assimilation: A Rhetorical Analysis of Colonial Discourses on Headhunting in the Highlands of Northern Luzon (1900s to 1930s).โ Held on September 19, 2025 at the CSS-AVR, the lecture discussed written texts about headhunting made during the American colonial period, that is, from 1903 to 1933. The texts comprise travel writings, anthropological narratives, as well as autobiographies. Dr. Jularbal said examining these texts for its rhetorical value would show an imperialistic colonial discourse, setting off categories that define structure of American colonial grand narratives. Headhunting tropes that began during the Spanish period and were carried on towards the American colonial administration were analyzed using rhetorical themes of universalism, evolutionism, and utilitarianism intertwined with the objectives of humanitarianism, manifest destiny, as well as moral ascendancy. These themes find renewed energy and reinvention under themes of evolving capitalism and touristic apprehension. The Saliksik lectures are sponsored by educator, anthropologist, and folklorist Dr. Maria Carmen Domingo-Kirk. Text by: Gwenn T. Estravila/UPB-OPA Photos by Justin R. Pincaro and Gwenn T. Estravila/UPB-OPA #SustainableDevelopmentGoals #SDG3 #SDG4 #SDG15 #UPBaguio
CAC UP Baguio
YOU ARE INVITED! Join us for Saliksik Kordilyera Lecture Series with Dr. Io M. Jularbal, Dean of the College of Arts and Communication, UP Baguio. We'll see you on 19 September 2025 (Friday), 3:00 pm onwards, at the CSS AVR, UP Baguio. ABSTRACT This is a presentation of various texts on headhunting written during the American period from 1903 to 1933. Consisting mainly of travel narratives, anthropological pieces, and autobiographies, headhunting during this period would obtain a renewed rhetorical valuing as it would again obtain currency as part of an imperialistic colonial discourse that would now figure in categories that define structures of American colonial grand narratives. Headhunting, though still falling prey to enduring dichotomies anchored on tropes as initially espoused by the Spanish, are reinterpreted and become essential to new rhetorical themes of universalism, evolutionism, utilitarianism, finding itself intertwined with objectives of humanitarianism, manifest destiny, as well as moral ascendancy, constantly revived, duplicated but also renewed and reinvented under themes of evolving capitalism and a new emerging touristic apprehension. #CordilleraStudiesCenter #UPBaguio #universityofthephilippinesbaguio
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THE CORDILLERA REVIEW (TCR) invites researchers and scholars to submit their manuscripts for its upcoming 2026 volume! Visit our website at https://thecordillerareview.upb.edu.ph/call-for-papers/ for more details on the journal scope, submission guidelines, review processes, and copyright policies. SUBMISSION DEADLINE: 15 DECEMBER 2025 (Monday) Submit your manuscripts and all attachments to: cscpub.upbaguio@up.edu.ph
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Message of Solidarity From the Office of the Chancellor
CAC UP Baguio
๐๐ฐ๐๐ซ๐๐ฌ ๐๐จ๐๐ฒ ๐๐จ๐ง๐๐๐ซ๐ฌ ๐๐๐ฌ๐ญ ๐๐ก๐ข๐ฅ๐๐ซ๐๐งโ๐ฌ ๐๐จ๐จ๐ค ๐๐ฐ๐๐ซ๐ ๐จ๐ง ๐๐จ๐ซ๐ฆ๐๐ซ ๐๐๐ ๐๐๐๐ฎ๐ฅ๐ญ๐ฒ Former University of the Philippines Baguio (UPB) College of Arts and Communication (CAC) faculty member Arnold Tristan L. Buenaflor (Tristโn Buenaflor) received the Best Childrenโs Book honors during the 19th staging of the Cardinal Sin Catholic Book Awards on September 12. Buenaflor shared these honors with book illustrator Arvi delos Reyes, a Bachelor of Fine Arts graduate of UP Baguio in 2024. Buenaflor is also a UPB alumnus. He completed his Bachelor of Arts in Language and Literature (BALL) degree in 2019. His book titled โIyak Lang โToyโ (Cry, Dear Boy) published by Kado Publishing was selected among three finalists in the Childrenโs Book category. Incidentally, Buenaflorโs other childrenโs book entry โKoronang Santanโ was also a finalist. Buenaflor is currently working on his masterโs degree in Creative Writing (Malikhaing Pagsulat) at the University of the Philippines Diliman College of Arts and Letters. He credits his BALL training for his current writing streak. He was also a recipient of a Youth Literary Achievement Award from the National Committee on Literary Arts on August 30, 2025. Text by: Roland P. Rabang
CAC UP Baguio
The UP Baguio College of Arts and Communication congratulates CAC alumni Arnold Tristan Buenaflor and Arvi Delos Reyes for winning the Best Children's Book at the 19th Cardinal Sin Book Awards! Buenaflor is the author of Iyak Lang, 'Toy! (Cry, Dear Boy!), with Delos Reyes the illustrator of the book. Buenaflor is a graduate of the Bachelor of Arts in Language and Literature in 2019, while Delos Reyes is a graduate of the Bachelor of Fine Arts in 2024. The Cardinal Sin Catholic Book Awards is a prestigious national event that recognizes outstanding book authors and publishers that promote total human development, Gospel values, and Filipino culture. Iyak Lang, 'Toy won the award under the Children's Book Category.
CAC UP Baguio
YOU ARE INVITED! ๐ข ๐ข ๐ข Sigla Research Center, Department of Communication, and College of Arts and Communication present "Influence Operations in the 2025 Midterm Elections," a lecture-discussion on disinformation, political campaigns, and the 2025 Midterm Elections on September 25, 2025, 10:00 AM to 12:00 PM at UPB Teatro Amianan. The event will spotlight Common Ground and Sigla Research Center's relevant findings in their upcoming research report on how disinformation in our online platforms are embedded within political campaign strategies and how it shapes electoral outcomes. This event is open to all members of the UPB community. See you! Pre-register here now: https://tinyurl.com/bddtxekz
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The UP Baguio College of Arts and Communication congratulates faculty members who have been granted merit promotions across all ranks for this year. This recognition affirms their continued excellence in teaching, research, and public service. Within the rank of Professor: Cecilia Fe L. Sta. Maria-Abalos Jimmy B. Fong Anna Christie V. Torres From Associate Professor to Full Professor: Orville B. Tatcho Within the rank of Associate Professor: Grace Celeste T. Subido Within the rank of Assistant Professor: Learane K. Ampaguey Rachel P. Pitlongay Within the rank of Instructor: Rai Aldrin B. Salvador UP Baguio Public Affairs University of the Philippines Baguio
CAC UP Baguio
Common Ground is headed to the cozy and cold Baguio City! ๐ฅถ We are excited to yap and engage with iskolars ng bayan as we talk about our "Multo"-Philippine politics version. ๐ป๐ฅน Our event, Influence Operations in the 2025 Midterm Elections, will spotlight relevant findings from our upcoming research report on how disinformation in our online platforms are embedded within political campaign strategies and how it shapes electoral outcomes. This is in partnership with the UPB College of Arts and Communication โค๐ฑ This event is open TO ALL UP BAGUIO STUDENTS! See you then! You can register here: https://events.humanitix.com/common-ground-upb-influence-operations-in-the-2025-midterm-elections?fbclid=IwY2xjawMtAPJleHRuA2FlbQIxMABicmlkETFlWHd0THQ5eGFvR2Q1VGZGAR4AOZJO5ooKbvo2l4NuzZ1eNvDW_hWF8IfnydEe2R1fRs8pBFl_OxQ40VnJ4A_aem_11nmDgRWSk5jeLq_abkWrQ UP Baguio Public Affairs University of the Philippines Baguio UPB USC CAC Committee