Associate Professor of Speech Communication
ORCID | Email: obtatcho@up.edu.ph
Google Scholar Page

ORVILLE B. TATCHO earned his PhD in Communication from the University of Alabama in the United States from 2018-2021 as a Fulbright scholar. He also has a master’s degree in Communication from the University of the Philippines Diliman where he was awarded Outstanding Master’s Thesis in Communication in 2017. He obtained his Bachelor’s degree in Communication (major in Speech) from the University of the Philippines Baguio in 2011. He served as the Chair of the Department of Communication from 2022 to 2024.

EDUCATION
Doctor of Philosophy in Communication, University of Alabama, USA
Master of Arts in Communication, University of the Philippines Diliman, Philippines
Bachelor of Arts in Communication, University of the Philippines Baguio, Philippines (cum laude)

COURSES TAUGHT
Comm 199.1 – Communication Research Methods
COMM 199.2 – Thesis Proposal Writing
SC 133 – Argumentation
SC 136 – Rhetoric and Forms of Public Address
SC 195 – Special Topics in Speech Communication (Political Rhetoric)

RESEARCH INTERESTS
Political rhetoric
Presidential debates and advertising
Representation of gender and the Igorots in media and social media

PUBLICATIONS

Book Chapters

  • Tatcho, O. (2024). Igorot self-representation in the #proud_to_be_an_Igorot_challenge on Facebook. In J. Telles (Ed.), Indigenous media and popular culture in the Philippines: Representations, voices, and resistance (pp. 63-80). Palgrave Macmillan.
  • Tatcho, O. (2023). The Role of Rhetoric in Civic Education: Theorizing Public Speaking from the Lens of Critical Rhetoric. In Hoggan-Kloubert, P. E. Mabrey, and C. Hoggan (Eds.), Transformative Civic Education in Democratic Societies: Transformations in Higher Education (pp. 148-164). Michigan State University Press.
  • Tatcho, O. (2016). Reading on local risk communication efforts and initiatives. In A. G. Flor, A. Ciencia & C. F. Sta Maria-Abalos (Eds.), Resilience and Sustainability: Fourteen Narratives (pp. 144-170). Baguio City: Cordillera Studies Center.

Journal Articles

  • Tatcho, O. (2024). The Rhetoric of Anti-Intellectualism: Facebook Pages in Duterte’s Propaganda Machine. Humanities Diliman: A Philippine Journal of Humanities, 21(1), 72-98.
  • Tatcho, O. (2023). Rhetoric and Memory: The Arrival, Display, and Burial of Ferdinand Marcos’s (Dead) Body. Humanities Diliman: A Philippine Journal of Humanities, 20(1), 1-20.
  • Tatcho, O. B. (2023). Narratives in televised political ads: Toward alternative discourses and critical voters. Plaridel: A Philippine Journal of Communication, Media, and Society, 20(1), 71-100.
  • Tatcho, O. (2020). Beyond strategic maneuvering: Embodied storytelling as Duterte’s form of argumentation. Humanities Diliman: A Philippine Journal of Humanities, 17(1), 34-62.
  • Tatcho, O. (2019). Debating as ritual: The performance of the Northern Luzon Debate Community in the Philippine debate scene. Philippine Communication Society Review, 26-54.
  • Tatcho, O. (2018, December). Political campaign discourse in television advertising: The case of Rodrigo Duterte. Philippine Communication Society Review, 83-114.
  • Tatcho, O. (2018). Duterte’s image building in the 2016 Philippine presidential debates. SEARCH Journal of Media and Communication Research, 10(2), 1-30.

Conference Presentations (most recent)

  • Tatcho, O. (2024, June). Shaping Realities Through Post-Truth: Duterte’s “War on Drugs” in the Philippines. International Communication Association Conference, Gold Coast, Australia.
  • Tatcho, O. (2024, June). The Rhetoric of Anti–Intellectualism: Facebook Pages in Duterte’s Propaganda Machine. International Communication Association Conference, Gold Coast, Australia.
  • Tatcho, O. (2023, October). Teaching Speech Communication at the University of the Philippines Baguio. 2023 Speech Communication Conference: Freedoms of Speech in Asia, University of the Philippines Diliman.
  • Tatcho, O. (2023, May). Igorot Self-representation on Facebook: Communicating Pride in Indigeneity. International Communication Association Conference, Toronto, Canada.
  • Tatcho, O. (2023, February). Imelda Marcos and the Performance of Post-Truth. Nuancing the Marcos Era Conference 2023.
  • Tatcho, O. (2022, October). Post-truth as a Communication Issue: Interventions from the Scholarship on Rhetoric. International Communication Conference 2022, Polytechnic University of the Philippines.
  • Tatcho, O. (2022, October). Understanding Post-truth: Critical Perspectives in Communication amidst Disinformation. 2022 University of the Philippines System General Education Conference.

Awards and Citations

  • 2023 Gawad Tsanselor para sa Pinakamahusay na Senior Faculty (Gawad Chancellor for Most Outstanding Senior Faculty), University of the Philippines Baguio
  • One UP Faculty Grant for Research and Public Service (2022-2024), University of the Philippines System
  • International Publication Awards (2018, 2020, 2023, and 2024), University of the Philippines System
  • Research Dissemination Grants (2016, 2017, 2022, and 2024), University of the Philippines Baguio
  • Cordillera Studies Center Research Grants (2017, 2021, 2024), University of the Philippines Baguio

 

<<< Go Back