Description
The BA Communication program provides students with an in-depth understanding of critical and analytical frames used in the communication discipline. It implements a “major-minor” scheme where students select a major area and a minor area among broadcast communication, journalism, and speech communication (e.g., major in speech communication and minor in broadcast communication). Although the program offers concentration areas, it emphasizes their interrelatedness by providing a core curriculum that focuses on their shared conceptual structures, frameworks, and methodologies.
Program Objectives
- To produce graduates who are competently equipped in the areas of broadcast communication, journalism, and speech communication
- To promote the study, practice, and appreciation of communication and media research in the Philippines
- To contribute to the development and production of communication and media forms that respond to the issues of our time
- To provide baccalaureate training that prepares students for acceptance and admission to a master’s degree and/or scholarships for advanced programs locally and abroad
- To realize the vision and mission of the College of Arts and Communication, specifically to create a hub of scholars who imbibe the University’s time-honored values of honor and excellence
Expected Learning Outcomes
- Communicate effectively through oral, written, and multimedia skills
- Examine and integrate interdisciplinary perspectives that shape communication phenomena
- Demonstrate competence in communication research and practice
- Use critical and analytical skills
- Produce creative and innovative communication forms
- Imbibe sociocultural rootedness, accountability, and civic responsibility
- Take the lead in proposing ways to produce democratic forms of communication
Attributes of a BA Communication Graduate
- A critical thinker, good listener, and keen observer
- Articulate and competent in oral, written, and other forms of communication
- A creative and innovative producer of communication and multimedia contents
- An ethical researcher who is aware of the issues facing the communication and media industries
- A culturally grounded citizen that contributes to the development and preservation of democratic forms of communication
Courses Offered
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