The College of Arts and Communication as a creative hub of transformative education molding responsible citizens in a sustainable society.
Its mission is to instill ethics and accountability, critical and creative skills, and strong cultural roots and purpose among future Filipino communicators, language and literature scholars, and artists.
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EVENTS AND ANNOUNCEMENTS
CAC UP Baguio
The UP Baguio College of Arts and Communication proudly congratulates Ms. Renalyn C. Figueroa for winning the Third Best Paper at the 7th Asian Association of Women Studies Congress hosted by UP Open University in Los Banos, Laguna on November 6-7, 2025! Ms. Figueroa's study entitled “From Womb To Tomb: The Intersectionality of Women in Jessica Hagedorn’s ‘Dogeaters”, was her first ever conference paper. Ms. Figueroa is currently a third year BA Language and Literature student of the college. Congratulations, Ms. Figueroa!
CAC UP Baguio
Call for Proposals ONGOING Interdisciplinary Team Research Grant 2026 Submission Deadline: 15 December 2025 The Cordillera Studies Center Call for Proposals for the 2026 Interdisciplinary Team Research Grant, open to faculty and REPS of the University of the Philippines Baguio (UPB) is ONGOING. Application form link: https://bit.ly/CSCGrant2026 https://bit.ly/CSCGrant2026 https://bit.ly/CSCGrant2026 For a higher resolution of the poster, you may download the file here: https://drive.google.com/.../1jn0cjyrR5UQWEP8nIBs.../view...
CAC UP Baguio
Professor Orville B. Tatcho is one of the discussants for “Conversations on Media, Communication, and Development,” a joint public webinar by the Philippine Institute for Development Studies (PIDS) and the Philippines Communication Society (PCS) on November 13, 2025 (Thursday), from 9:00 to 11:30 AM via Zoom. Join this timely discussion on the intersection of media, communication, and development. 🔗 Register now: https://bit.ly/pidsevent111325 📺 The event will also be livestreamed on the PIDS, SERP-P, and PCS Facebook pages.
CAC UP Baguio
Call for Proposals ONGOING Cordillera Studies Center Research Grant 2026 Submission Deadline: 15 December 2025 The Cordillera Studies Center Call for Proposals for the 2026 CSC Research Grant, open to faculty and REPS of the University of the Philippines Baguio (UPB) is ONGOING. Application form link: https://bit.ly/CSCGrant2026 https://bit.ly/CSCGrant2026 https://bit.ly/CSCGrant2026 For a higher resolution of the poster, you may download the file here: https://drive.google.com/.../1Fnf.../view...
CAC UP Baguio
Noong Oktubre 21, muling nagningning ang sining sa Darnay Demetillo Art Space at Dap-ay CAC Building, sa pagbubukas ng ILA: Paglalarawan sa III 2025. Isang pagdiriwang ng kwento, kulay, at kultura ng ating bayan. 🌾🖌️ Ang ILA ay naging tahanan ng pagninilay at paglikha, isang tanong na buhay: para kanino nga ba tayo lumilikha? Sa bawat obra, maririnig ang tinig ng mga artistang muling binubuo ang sarili, ang komunidad, at ang diwa ng ating pagka-Pilipino. Tampok din sa pagbubukas ang makisig na pagtatanghal ng Sekyad Di Cordillera, na nagbigay ritmo, galaw, at damdamin sa pagbubukas. 🪘🔥 Kasabay nito, itinampok ang iba’t ibang anyo ng sining at produktong habi at burda mula sa ating mga lokal na alagad ng sining. The University of the Philippines Baguio supports the UN Sustainable Development Goals: SDG 4: Quality Education SDG 9: Industry, Innovation, and Infrastructure
CAC UP Baguio
The UP Baguio College of Arts and Communication congratulates Ms. Lovella Velasco for the launch of the book "Ubbog Ti Asin: Kuwento at Kuwenta ng mga Babaeng Manunurat ng Nueva Vizcaya." Ms. Velasco is a graduate of the MA Language and Literature program of the college in 2009, and a recipient of the Gawad Julian Cruz Balmaseda in 2017. 𝐔𝐛𝐛𝐨𝐠 𝐓𝐢 𝐀𝐬𝐢𝐧: 𝐊𝐮𝐰𝐞𝐧𝐭𝐨 𝐚𝐭 𝐊𝐮𝐰𝐞𝐧𝐭𝐚 𝐧𝐠 𝐦𝐠𝐚 𝐁𝐚𝐛𝐚𝐞𝐧𝐠 𝐌𝐚𝐧𝐧𝐮𝐫𝐚𝐭 (Lovella Gamponia Velasco, Gawad Balmaseda 2017) Tungkol sa aklat: Mula ang akda na ito sa disertasyong nanalo sa Gawad Julian Cruz Balmaseda noong 2017. Ang akdang ito ay pag-uugnay sa babae at katawan, babae at kalikasan, at babae at hindi makatwiran. Kinasangkapan ng awtor ang talinghaga at testamento ng kariktan at kapangyarihan ng kalikasan, bukal, at talampas ng alat, na pinatunayan sa kaniyang pag-aaral ang malalim at taimtim na pagkilála sa lakas at lása, sa tigib na pag-iral, at pakikibaka ng babae sa gitna ng kaniyang sari-saring papel at pananagutan.
CAC UP Baguio
Here are the dates to remember for the MA Language and Literature application process this coming 2nd Semester, AY 2025-2026. For inquiries and the list of requirements, you can email us at gpo.upbaguio@up.edu.ph or visit our office beside Museo Kordilyera.
CAC UP Baguio
MGA TALÂ SA PISTA NG MGA WIKA 2025 Pinasinayaan ang pagdiriwang ng Pista ng mga Wika sa Unibersidad ng Pilipinas Baguio noong Setyembre 2, 2025 sa dalawang panayam nina Prop. Wilfredo Alangui mula sa Kolehiyo ng Agham at Kaw. Prop. Ruth Tindaan mula sa Kolehiyo ng mga Sining at Komunikasyon. Ibinahagi ni Prop. Alangui ang kanyang mga saliksik at gawaing-pangkomunidad at ang halaga ng mga wikang katutubo sa pag-aaral ng ethnomath. Bilang isa sa mga nangungunang dalubhasa sa etnomatematika, patuloy na isinusulong ni Prop. Alangui ang kapakanan ng mga katutubo at lokal na kaalaman at mga pamayanang patuloy na dumaranas ng dahas ng development aggression. Tinalakay naman ni Kaw. Prop. Tindaan, na bagong-talagang Komisyoner ng mga Wika ng mga Pamayanang Kultural sa Hilagang Pilipinas ng Komisyong sa Wikang Filipino, ang kalagayan ng mga wika ng Hilagang Luzon at Cordillera. Naghapag din siya ng mga proyekto para sa revitalization o pagpapasigla ng mga wika sa rehiyon. Optimistiko ang kanyang pagtanaw sa pag-unlad at pagpapasigla ng paggamit ng mga katutubo at lokal na mga wika sa Hilagang Luzon at Kordilyera. Muling inilunsad din noong Setyembre 5, 2025 sa CAC Teatro Amianan ang WIKAalaman, ang taunang quiz bee hinggil sa mga wikang Pambansa at kulturang popular. Dinaluhan ng dalawampung pangkat na binubuo ng mga mag-aaral mula sa iba't ibang programa, nagtagisan ng kaalaman sa wika, kultura at lipunan ang mga grupo. Nasungkit ang unang gantimpala ng grupong Banwa na binubuo nina Daniela Mae G. Magbutay, Keivan M. Virtudazo, at Reymark A. Ramos, mga freshmen mula sa BA History. Sinundan naman sila ng grupong Team Bog nina Lorraine Angeli Pazcoguin, Princess Laine Agustin, at Melvin Madelo Jr. mula sa BA Communication. Nasa ikatlong puwesto naman ang grupong Presa na binubuo nina Juleah Felicity Culang, Maria Conception Dayao, at Clarence Jo Reyes mula sa BA Language and Literature. 📝John Rey Dave Aquino The University of the Philippines Baguio supports the UN Sustainable Development Goals SDG 4: Quality Education SDG 10: Reduced Inequalities UPB USC CAC Committee UP Baguio Public Affairs @followers
CAC UP Baguio
Kakayanin mo ba ang mundong nagbabago? Sa CAC, kakayanin mo, at 𝑪𝑨𝑪𝒂𝒚𝒂𝒏𝒊𝒏 𝑲𝒐! ✊ ❓ 𝘞𝘩𝘰 is a journalist? What do I need to become one? How do I figure it all out? In the changing media landscape, finding your place may be challenging, and finding the answers to these questions might take some time. But, Artistas ng Bayan, keep your chins high and your hearts ready for the first installment of CAC’s Career Seminar Series 𝑪𝑨𝑪𝒂𝒚𝒂𝒏𝒊𝒏 𝑲𝒐! 𝑻𝒂𝒌𝒆 𝟏: 𝑴𝒈𝒂 𝑯𝒂𝒎𝒐𝒏 𝒔𝒂 𝑵𝒂𝒈𝒃𝒂𝒃𝒂𝒈𝒐𝒏𝒈 𝑴𝒖𝒏𝒅𝒐 𝒏𝒈 𝑫𝒚𝒐𝒓𝒏𝒂𝒍𝒊𝒔𝒎𝒐. 💻 🗓️ October 17, 2025 📍CSS AVR ⏱️ 11:00 AM - 1:30 PM Learn lessons, take notes, and keep your minds open as practitioners of the industry share their expertise in the field. 📒✍️ Dahil kung kakayanin nila, kakayanin mo! SIGN UP HERE: https://tinyurl.com/CACayaninKo https://tinyurl.com/CACayaninKo https://tinyurl.com/CACayaninKo This event is in partnership with the Class of Journalism 195 (Special Topics in Journalism). #CACayaninKo #ArtistaNgBayan UP Baguio Public Affairs
CAC UP Baguio
Meet the faculty members of the UP Baguio College of Arts and Communication for the Academic Year 2025-2026! For more information about our faculty, head over to https://cac.upb.edu.ph/faculty UPB USC CAC Committee UP Baguio Public Affairs University of the Philippines Baguio
CAC UP Baguio
Scholarship opportunity!
CAC UP Baguio
Pormal na binuksan ng All UP Academic Employees' Union-Baguio Chapter ang pagdiriwang ng Buwan ng Akademikong Unyon kasama ang kaguruan at REPS ng Unibersidad ng Pilipinas Baguio ngayong 12:00 ng tanghali, 07 Oktubre 2025 sa Iskolar ng Bayan Lobby. Inilunsad ang Acad Union Month na may temang, "Patuloy na Labanan: Pasismo, Kurapsyon, at Kawalang Pananagutan! Isulong ang Karapatan at Kapakanan sa Pamantasan at Bayan!"
CAC UP Baguio
In a world full of complex problems and strife, design takes center stage as designers assume a new role where they begin to design to address real-life issues. This kind of design is no more ubiquitous and pronounced than in the works of Good Design Award Philippines awardees where their designs are fueled with malasakit, the Filipino virtue of compassion and good will to others. In this session, we will get to hear from present winners of the Good Design Award Philippines and learn a thing or two on how to design with malasakit. Speakers Robby Sylianteng – First United Building – Malasakit Awardee (gran prix) Adrian De Guzman – Right to Care Card Don’t miss this chance! This event is open to the public and free of charge. Oct 14, 10am - 12nn Up Baguio, Teatro Amianan Special thanks to UP Baguio, College of Arts and Communication for hosting! #designweekph #designweekphilippines #designweekbaguio UPB USC CAC Committee
CAC UP Baguio
Join us as we celebrate Design Week Baguio Creative talk: Designing with Malasakit Guest speakers: Robert and Lorraine Sylianteng of First United Building and Adrian de Guzman of Right to Care Card October 14 | 10am-12nn at Teatro Amianan, UP Baguio Film showing: Design & Thinking (A documentary on Design Thinking) October 16 | 10m-12 nn at Teatro Amianan, UP Baguio UPB USC CAC Committee @followers
CAC UP Baguio
The Journalism 195: Special Topics in Journalism class is inviting you all to join the online seminar, "Trauma-Informed Research: Lessons from Working with Migrant Filipino Women Survivors of Modern Slavery," with Dr. Liezel Longboan, a research fellow from the University of Nottingham and a former faculty member of the Department of Communication, along with domestic workers' and women's rights advocates Analisa Caunceran and Phoebe Dimacali. 📅 Monday, Oct 6, 2025 | 🕑 2:30 PM This online seminar will examine the experiences of Filipino domestic workers who have survived modern slavery in the UK. Over 10,000 Filipino domestic workers arrive in the UK yearly and many of them face abuse and exploitation. Based on the presenters' ongoing research project, they will discuss trauma-informed research and how to work with marginalized groups. Pre-register here: https://forms.gle/ukD1ErE1qWPvGkiG9 Note: This is free and open to all, including those who are not from UP Baguio.
CAC UP Baguio
🌨️⚠️ Sa Mata ng Bagyo: 53rd Martial Law Commemoration Exhibit Samahan ang UP Artists’ Cirlce sa paggunita at pag-alala sa Batas Militar. 👁️ Silipin at tuklasin ang ambag ng sining, kabataan, at buong sangkaestudyantehan sa kasaysayan ng Sigwa ng Unang Kwarto. Bahaain at pag-alabin natin ang pusong handang lumaban sa diktadura tungo sa tunay na pagbabago ng lipunan! Inihahandog ng Committee on Culture and the Arts, College of Arts and Communication, at ng UPB Fine Arts Program. ☔️⛈️🌪️ Kitakits sa Darnay Demetillio Art Space sa darating na September 30, 2025 para sa opening ng exhibit! Sabay sabay nating silipin ang mata ng bagyo! #SaMatangBagyo #SaantoManen #NeverForget #neveragaintomartiallaw NeverAgainToMartialLaw #ML@53
CAC UP Baguio
Hit it DJ! 🫵🏻🕺🏻 🎶 Chuva, chu-chu?🎶💿 Sobrang latina is out, sobrang Jolina is in! 🍭 We are inviting the freshest among the freshies, our very own CAC freshmen, at the CAC Freshmen Orientation on October 6, 2025, at Teatro Amianan. Ready to know more about the college of all artistas in UPB? Well you better get your best Y2K fits prepped and join us bring the hippest and funkiest energy with “Y2K: Yes to Kolehiyo!” 💿 See you with your celebrity covered notebooks, colorful hairstyles, and best Y2K couture! 🙆🏻♀️📓 UPB USC CAC Committee
CAC UP Baguio
𝑳𝒐𝒔𝒔𝒆𝒔 𝒂𝒏𝒅 𝑮𝒂𝒊𝒏𝒔 𝒊𝒏 𝑻𝒓𝒂𝒏𝒔𝒍𝒂𝒕𝒊𝒐𝒏 🗣️📝 Join the 𝐴𝑚𝑖(ℎ)𝑎𝑛𝑎𝑛 𝑆𝑡𝑢𝑑𝑦 𝐺𝑟𝑜𝑢𝑝 in celebrating 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑇𝑟𝑎𝑛𝑠𝑙𝑎𝑡𝑖𝑜𝑛 𝐷𝑎𝑦 through a thought-provoking panel conversation on translation and Northern Luzon: 𝐿𝑂𝑆𝑆𝐸𝑆 𝐴𝑁𝐷 𝐺𝐴𝐼𝑁𝑆 𝐼𝑁 𝑇𝑅𝐴𝑁𝑆𝐿𝐴𝑇𝐼𝑂𝑁 ✍️ 🗓 September 30, 2025 🕘 9:00 AM – 12:00 NN 📍 UP Baguio CSS Audio-Visual Room Let us explore the process of translation, the losses as well as the gains through such process, and how it shaped (and is continuously shaping) Northern Luzon through engaging talks: 🔹 𝐓𝐡𝐞 𝐁𝐮𝐤𝐚𝐧𝐞𝐠 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧, 𝐨𝐫 𝐭𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐍𝐚𝐭𝐢𝐯𝐞 𝐢𝐧 "𝑻𝒓𝒂𝒏𝒔𝒍𝒂𝒕𝒊𝒏𝒈" 𝐂𝐨𝐥𝐨𝐧𝐢𝐚𝐥𝐢𝐬𝐦 𝐢𝐧 𝐥𝐥𝐨𝐜𝐨𝐬 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐚𝐫𝐥𝐲 𝟏𝟕𝐭𝐡 𝐂𝐞𝐧𝐭𝐮𝐫𝐲 𝑏𝑦 𝐴𝑙𝑣𝑖𝑛 𝐽ℎ𝑜𝑛 𝑉. 𝐴𝑏𝑟𝑖𝑙 🔹 𝑪𝒂𝒔𝒕𝒆𝒍𝒍𝒂𝒏𝒐 𝒕𝒐 𝑮𝒂𝒔𝒊𝒍𝒂̂: 𝐎𝐰𝐧𝐢𝐧𝐠 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐕𝐢𝐜𝐞𝐧𝐭𝐞 𝐍𝐞𝐩𝐨𝐦𝐮𝐜𝐞𝐧𝐨'𝐬 𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐚 𝐍𝐚𝐜 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝑏𝑦 𝐴𝑙𝑑𝑜𝑢𝑠 𝑇𝑟𝑎𝑐𝑦 𝐹. 𝑅𝑢𝑏𝑖𝑜 🔹 "𝑺𝒂𝒚 𝑬𝒔𝒆𝒍, '𝒚𝒂𝒏𝒃𝒂𝒍𝒊𝒏 𝒂 𝑻𝒐𝒐": 𝐀 𝐏𝐫𝐞𝐥𝐢𝐦𝐢𝐧𝐚𝐫𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐁𝐢𝐛𝐥𝐞 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡𝐞𝐫𝐧 𝐂𝐨𝐫𝐝𝐢𝐥𝐥𝐞𝐫𝐚 𝑏𝑦 𝐽𝑜𝑎̃𝑜 𝑃𝑎𝑜𝑙𝑜 𝐷. 𝑅𝑒𝑔𝑖𝑛𝑎𝑙𝑑𝑜 🔹 𝐈𝐥𝐨𝐤𝐚𝐧𝐨 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧 𝐌𝐨𝐝𝐞𝐥𝐬 𝑏𝑦 𝐽𝑢𝑛𝑙𝑒𝑦 𝐿. 𝐿𝑎𝑧𝑎𝑔𝑎 Everyone is invited to participate in this discussion and contribute not only to the translation of words but to the translation of ideas!
CAC UP Baguio
The CAC community mourns the passing of one of its students, Vince Philip Busano. Mr. Busano was a student in the BA Language and Literature program. Relatives, friends, and colleagues who wish to celebrate his life and bid their last goodbyes are welcome to visit him and the family at Boy Santiago Memorial Homes, San Mateo, Rizal on September 28-30, 2025. UPB USC CAC Committee
CAC UP Baguio
The UP Baguio College of Arts and Communication would like to thank Ms. Zenas L. Chapap-Dulatre and Asst. Prof. Joseph Andrew A. Carvajal for their service as department chairpersons for the Department of Communication and Department of Language, Literature and the Arts, and as part of the 2024-2025 College Executive Board. Ms. Chapap-Dulatre chaired the Department of Communication in AY 2024-2025. Despite her short stint as chairperson, Ms. Chapap-Dulatre significantly contributed to the department's preparation for the ASEAN University Network Quality Assurance (AUN-QA) assessment for the BA Communication program. Asst. Prof. Carvajal chaired the Department of Language, Literature and the Arts from 2021 until this year. He oversaw various changes in the department, as well as led in several department initiatives, including the preparation for the AUN-QA assessment for the BA Language and Literature and Bachelor of Fine Arts programs. Thank you for your service to the college! UPB USC CAC Committee UP Baguio Public Affairs
CAC UP Baguio
ICYMI: The UP Baguio College of Arts and Communication is pleased to present the new department chairpersons of the Department of Communication and Department of Language, Literature and the Arts! Asst. Prof. Christian Ezekiel M. Fajardo is the new chairperson of the Department of Communication, while Asst. Prof. Felicisimo G. Galletes, Jr. is the new chairperson of the Department of Language, Literature and the Arts. Both started their service as department chairpersons in September this year. UPB USC CAC Committee UP Baguio Public Affairs
CAC UP Baguio
Meet the fellows for the UP Baguio Cordillera Creative Writing Workshop 2025! The fellows will undergo an intensive writing workshop on October 1-5 at Sagada, Mountain Province. For more information about the workshop, visit their page here: https://www.facebook.com/share/16xEuY6jaH/ UP Baguio Public Affairs
CAC UP Baguio
𝐂𝐒𝐂 𝐥𝐞𝐜𝐭𝐮𝐫𝐞 𝐬𝐞𝐫𝐢𝐞𝐬 𝐭𝐚𝐜𝐤𝐥𝐞𝐬 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐠𝐞 The Cordillera Studies Center (CSC) continued its research lecture series with a presentation by Asst. Prof. Leia Fidelis Gisela F. Castro-Margate and Jethro Bryan Andrada on "Platform Configuration and Emerging Community Journalism Practices in the Cordillera.” The lecture was held on September 24, 2025, at the CSS-AVR. The discussion comes after the Baguio Midland Courier ceased operations in 2023. The Courier was the longest-running community newspaper in the country. In 2023, it ended a 77-year journalism legacy. Widely regarded as an icon of Baguio City, its shutdown was seen as a major setback for local journalism. The lecture addressed the questions: how are the remaining community media in Baguio faring? And how do they continue to survive today? Asst. Prof. Castro-Margate and Andrada examined how newsrooms navigate social media platforms and adopt new strategies for survival, using platform configuration. They further raised the possibility of creating a sustainable model for community journalism in the Cordillera amid the continuing transition to digital media. Text by Gwenn T. Estravila/UPB-OPA Photos by Justin R. Pincaro and Gwenn T. Estravila/UPB-OPA #SustainableDevelopmentGoals #SDG3 #SDG4 #SDG15 #UPBaguio
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Speak truth to power. "Influence Operations in the 2025 Midterm Elections," a lecture-discussion on disinformation, political campaigns, and the 2025 Midterm Elections engaged more than 100 students and faculty members at Teatro Amianan on Thursday, September 25, 2025. Sigla Research Center's Head of Public Engagement, Ferdinand Sanchez II discussed Common Ground and Sigla's relevant findings in their upcoming research report on how disinformation in our online platforms are embedded within political campaign strategies and how it shapes electoral outcomes. He discussed the mechanisms of influence operations in the 2025 Midterm elections as sustained in the persistence of curated personalities among public figures through embedded practices in various online platforms. He also highlighted how disinformation can be combatted beyond traditional fact-checking by reinforcing community engagement among local institutions and civil society organizations (CSO). Sigla Research Center's Managing Director, Rossine Fallorina also joined the discussion by sharing insights with the students and faculty members. Text and photos by the College of Arts and Communication Photos courtesy of Mr. Rahndal Rico and UPB On Mic. #SustainableDevelopmentGoals #SDG4 #SDG17 #UPBaguio
CAC UP Baguio
The UP Baguio College of Arts and Communication community wishes Professor Jimmy Balud Fong, Ph.D. a very happy birthday and a joyful retirement! Professor Fong was the Dean of the College of Arts and Communication from 2018 to 2024. He was also the Commissioner representing the Northern Philippine Cultural Communities of Komisyon sa Wikang Filipino from 2011 to 2016, Chairperson of the Department of Communication from 2012 to 2015, and had a short stint as Director of the Office of Public Affairs of the University of the Philippines Baguio in 2006. With a dedicated passion for Mass Communication, Indigenous languages and cultures, and Filipino studies, he has inspired countless students and faculty, and enriched academic life with his profound scholarship and leadership. His legacy in Communication and Indigenous Studies will continue to resonate warmly within the University and beyond. Wishing him a fulfilling and joyful retirement as he embarks on his next chapter! Maligayang kaarawan, at maraming salamat sa inyong serbisyo sa bayan, Sir Jimmy! (The video was produced as part of CAC's tribute to Prof. Jimmy Fong in Mansoyosoy 2024. The video was edited by Mr. Jethro Andrada and Ms. Fiona Maria Advincula.) UP Baguio Public Affairs @followers