Assoc. Prof. Orville B. Tatcho, PhD
Chair, Department of Communication
Associate Professor of Speech Communication
ORCID | Email: obtatcho@up.edu.ph
Google Scholar Page
ORVILLE B. TATCHO earned his PhD in Communication from the University of Alabama in the United States from 2018-2021 as a Fulbright scholar. He also has a master’s degree in Communication from the University of the Philippines Diliman where he was awarded Outstanding Master’s Thesis in Communication in 2017. He obtained his Bachelor’s degree in Communication (major in Speech) from the University of the Philippines Baguio in 2011. He is currently the Director for Membership of the Philippine Association for Communication and Media Research, Inc. (PACMRI) and his research agenda focuses on political rhetoric and presidential debates and advertising.
EDUCATION
Doctor of Philosophy in Communication, University of Alabama, USA (Fulbright-CHED scholar; Graduate Council Fellow)
Master of Arts in Communication, University of the Philippines Diliman, Philippines
Bachelor of Arts in Communication, University of the Philippines Baguio, Philippines (cum laude)
COURSES TAUGHT
Comm 199.1 – Communication Research Methods
COMM 199.2 – Thesis Proposal Writing
SC 133 – Argumentation
SC 195 – Political Rhetoric
RESEARCH INTERESTS
Political rhetoric
Presidential debates and advertising
Electoral campaign communication
PUBLICATIONS
Books & Book Chapters
- Tatcho, O. (2016). Reading on local risk communication efforts and initiatives. In A. G. Flor, A. Ciencia & C. F. Sta Maria-Abalos (Eds.), Resilience and Sustainability: Fourteen Narratives (pp. 144-170). Baguio City: Cordillera Studies Center.
Journal Articles
- Tatcho, O. B., & Chan, C. (2022). A preliminary inquiry on the merits and legal basis of presidential debates in the Philippines. Philippines Communication Society Review, 141-161.
- Tatcho, O. B. (2020). Narratives in televised political ads: Toward alternative discourses and critical voters. Plaridel. Advance online publication. http://www.plarideljournal.org/article/narratives-in-televised-political-ads-toward-alternative-discourses-and-critical-voters/
- Tatcho, O. (2020). Beyond strategic maneuvering: Embodied storytelling as Duterte’s form of argumentation. Humanities Diliman: A Philippine Journal of Humanities, 17(1), 34-62.
- Tatcho, O. (2019). Debating as ritual: The performance of the Northern Luzon Debate Community in the Philippine debate scene. Philippine Communication Society Review, 26-54.
- Tatcho, O. (2018, December). Political campaign discourse in television advertising: The case of Rodrigo Duterte. Philippine Communication Society Review, 83-114.
- Tatcho, O. (2018). Duterte’s image building in the 2016 Philippine presidential debates. SEARCH Journal of Media and Communication Research, 10(2), 1-30.
Peer-reviewed Conference Proceedings
- Tatcho, O. (2016). Gay issues in Philippine independent and mainstream gay-themed films. In T. Endres (Ed.), 2nd World Conference on Media and Communication Conference Proceedings (pp. 34-41).
Short Communications
- Tatcho, O. (2021). Reflecting on division, discontinuity, and disconnection in COVID-19. Southeast Asian Media Studies, 3(1), 137-143.
Conference Presentations (most recent)
- Tatcho, O. (2020, November). Narratives in Philippine campaign television spots of 2016 and 2019. National Communication Association 106th Annual Convention, Indianapolis, Indiana.
- Tatcho, O. (2020, March). Narratives of the Philippine presidency in the context of post-truth. 2020 Discerning Diverse Voices Symposium, University of Alabama, Tuscaloosa.
- Tatcho, O. (2019, November). Discourse of national healing and reconciliation: The burial of Ferdinand Marcos in the Philippines. National Communication Association 105th Annual Convention, Baltimore, Maryland.
- Tatcho, O., de Pano, J., Eckhart, N., & Carmack, H. (2019, November). Instructors’ face management strategies when responding to students’ health disclosures. National Communication Association 105th Annual Convention, Baltimore, Maryland.
- de Pano, J., & Tatcho, O. (2019, November). Verbal and nonverbal styles of presidential candidates in television debates of the 2016 Philippine election. National Communication Association 105th Annual Convention, Baltimore, Maryland.
- Tatcho, O. (2019, February). A literature review on the cultural politics of the corpse of political figures. 2019 Discerning Diverse Voices Symposium, University of Alabama, Tuscaloosa.
AWARDS, CITATIONS, FELLOWSHIPS, GRANTS, AND SCHOLARSHIPS
- Fulbright-CHED Graduate Studies Program Scholarship, Philippine-American Educational Foundation (2018-2021)
- Thesis Support Program, Commission on Higher Education (2016)
- Cordillera Studies Center Research Grant, University of the Philippines Baguio (2017)
- Outstanding Master’s Thesis in Communication, University of the Philippines Diliman (2017)
- International Publication Award, University of the Philippines System (2018)
- International Publication Award, University of the Philippines System (2020)
- International Publication Award, University of the Philippines System (2021)
- Cordillera Studies Center Research Grant, University of the Philippines Baguio (2021)